Apple channels Disney’s ‘The Little Mermaid’ to sell iPad-based freedom

A new ad for the iPad Pro has surfaced, using a song from Disney’s “The Little Mermaid” to promote the tablet as a better computing platform than desktops in offices.

Published to Apple’s YouTube account but not listed, the minute-long ad titled “iPad – Your next computer is not a computer” takes a fantastical view of day-to-day computing. The ad does so via a well-known song from Disney’s “The Little Mermaid.”

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