Apple retakes crown as world’s most valuable brand

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Apple has been declared the world’s most valuable brand in the annual Brand Finance Global 500 index after a five-year hiatus.

While AAPL was the first company to reach a $2T market cap, brand value indices try to work out the value of the brand name itself, as distinct from the business. Specifically, it estimates the fees that could be earned from licensing the brand name …

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